Zumba Kids: Re-imagined, Re-branded, Relaunched.
I was a creative director on the re-branding of Zumbatomic, a dance-fitness class for kids, to Zumba Kids and Zumba Kids Jr. We developed new USPs, and created a distinct, exciting look and sound for both programs. Zumba Kids Jr. is for ages 4-6, so the marketing is targeted to parents; Zumba Kids, for ages 7-11, needed the cool voice of kids talking to kids. I was involved with every aspect of creative development and production.
Instructor Launch Posters
The two commercials we shot followed the same voice, look and energy established in the print campaign. We shot these amazingly talented kids on green screen and then spent several weeks in post-production to bring them to life at a studio in Los Angeles.
Become An Instructor Splash Page + Branded Promos
AD: Jorge Vallejo; CW: Christian Cipriani/Good Work Advertising, Rachel Weintraub; GD: James St. Louis, Mike Gagne; Illustrations: Ben Tallon; Game Publisher: Majesco Entertainment; Game Design: Zöe Mode