Mission.

Founded in Miami by Christian Cipriani, Good Work Advertising develops world-class brand communications.

Our tagline – “Good work for good people” – is a promise to both our clients and ourselves. We demand excellence from both sides, and we value long-term relationships built on good strategy, true partnership and measurable success. Our only goal is to help you look, sound and sell better than your competitors.


DO YOU HAVE A BUSINESS?
Good Work develops high-quality brand communications and helps you get them out to the right people. We offer a comprehensive suite of services to shape your branding and marketing strategy and meet your business goals. Don't know where to start? All you have to do is ask.

ARE YOU A MARKETING FIRM?
We work with an extensive roster of larger branding, marketing and PR agencies to provide them with expert copywriting and creative strategy. Please tell us how we can help.

 

STRATEGY

Brand positioning

Messaging + creative strategy

Marketing strategy

WRITING

Comprehensive copywriting

Short & long-form copy

Professional editing

 

Founder.

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Christian Cipriani is an experienced copywriter, creative director and educator. His passion is turning marketing problems into strong creative solutions that come to life with language, design and technology. His client experience spans luxury real estate, health and wellness, hospitality, consumer packaged goods, professional services and more, and over the last 15+ years he's helped hundreds of brands – from local to global – define themselves in a crowded marketplace.

Christian also taught copywriting at the Miami Ad School – the world’s most awarded advertising institution.

Expertise

  • Marketing & creative strategy

  • Copywriting for all mediums

  • Brand-building for new and existing companies

  • Running integrated design, copy and interactive projects

  • Directing & producing for photography and film