Live Where You Belong

The Manor Golf & Country Club is a club community in MIlton, Georgia, offering world-class golf, tennis, swimming, dining and events. Good Work principal Christian Cipriani served as creative director and copywriter on this full 360-degree engagement, which covered branding, print design, web design, print and digital advertising, video production, social media marketing and more. The work moved the needle for The Manor, helping them close deals on move-in ready estates and large build-ready lots.

How did we make an impact?

  • Branding Refresh
  • Original Film Production
  • Original Photography
  • Stationery Package
  • Custom Mobile-Responsive Website
  • Deluxe Print Book
  • Facebook Content Management
  • Targeted Digital Advertising – Facebook, Google AdWords, Google Banner Ads
  • Facebook Video Advertising
  • Print Advertising
  • Outdoor Advertising


What impact did we have?

  • Decreased digital advertising costs by 32% while increasing conversions by 20%
  • Increased click-through rates by 26%
  • Our cost per conversion (qualified digital leads) was 43% lower in the second half of the year than the first
  • 45% month-over-month increase in call volume over first 6 months of campaign
  • Call extensions within Adwords drove up average talk time nearly 20%
  • Calls arriving from print collateral had 55% higher average talk time
  • Reached over 75,000 people on Facebook, driving 1,800 qualified likes within 30 days, and over time reduced the average cost per like by 26%


Brand Video


Deluxe Brochure


Custom Responsive Website |


"Through campaign listening, we learned how to reach people more effectively online and for a lower cost per lead."


Builder Interview Series


Brand Photo Shoot


2016 Print Ad Campaign


2015 Print Ad Campaign



Agency: Virsocom / Stradigys

Creative Director & Copywriter: Christian Cipriani/Good Work Advertising

Associate Art Director: Carlos Dominguez

Video Editor: Oscar Luna

Phase I Art & Video Directors: Gerald De Bruijn, Mario Behr

Photography: Luis Munoz

Director of Photography: Michael Chase / Chase Light

Second Camera: Anthony Bonnet

Client/Marketing Managers: Rishi Kapoor, Meredith Lambert

Development Director: Raymond Gonzalez

Web Development: Victor Ramos

Digital Marketing: Hannah Kaufman