The Link: One House for All
This was part of a pitch to brand and market a new Miami condo building that straddles the performing arts district, Park West, Wynwood/Edgewater and the Design District. We proposed calling it The Link. It doesn't matter that we lost because it was a learning experience and I'm proud of the concept.
"Brickell or Brazil, Downtown or Dubai. Where we came from doesn't matter. We're here for the future of Miami, connected at the heart where urban living comes to life."
ACD/Copywriter: Christian Cipriani/Good Work Advertising
Art Director: Andy Hunt