A Modern Tradition
Oster has a rich heritage in Latin America. Their appliances have been in people's kitchens for generations. For U.S. Hispanics, Oster still carries meaning and emotion. It's a brand that ties them to their home country and to good memories of family. To help promote Oster to U.S. Hispanic moms and millenials, we combined a sense of heritage with stories about modern family life, with great results.