Ocean Land Investments — Good Work Advertising | good work for good people

Boutique Living is a Big Deal

Founded in 1990 by Jean Francois Roy, Ocean Land Investments is an established real estate development company with an unparalleled track record in boutique waterfront living. With 23 completed projects in 25 years, Ocean Land revitalizes properties through investment and redevelopment, creating waterfront residences that enhance South Florida’s vibrant community – and at the best price per square foot in town.

Company Overview Video

What impact did we have?

Sales Center Calls

85% month-over-month increase in calls to Sales Center
Calls generated from Adwords averaged 200% more talk time than calls from other sources, indicating that our campaigns generated qualified leads
Calls generated from Facebook campaigns grew at a rate of 22% per month

Google AdWords

Avg. cost per click went down 20% while conversions went up 150%
AdWords costs went down 34% overall over 2nd and 3rd quarters
Cost per conversion was 74% lower than first two quarters

Facebook

Click-through rates saw 100% over the life of the campaign
Budgets reduced by 50% while organic reach grew by 300%
5% increase in new likes per week on a moderate budget
Post sharing up 500% due to focus on high-quality content

Project Website Redesign

Page views per session went up 24%
Average user sessions went up 83%
Goal completion up 64% (email signups and broker meeting requests)

How did we make an impact?

Branding
Original Film Production
Original Photography
Custom Mobile-Responsive Website
Custom Print Brochures
Print Advertising
Direct Mail
Custom Email Marketing
Event Marketing
Facebook Content Management
Targeted Digital Advertising – Facebook, Google AdWords, Google Banner Ads
Facebook Advertising
Sales Center Video Displays

Custom Website (Concept)

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Custom Website (www.oceanland.com)

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Print Advertising

CREDITS

Agency: Stradigys

Creative Director/Copywriter: Christian Cipriani/Good Work Advertising

Jr. Copywriter: Joanna Davila

Associate Art Director: Carlos Dominguez

Senior Graphic Designer: Veronica Del Rosso

Director of Photography: Billy Graydon

Video Editor: Oscar Luna

Client/Marketing Managers: Rishi Kapoor, Maria Di Natale

Director of Development: Raymond Gonzalez