Living the Life of Travel
Not everyone in the world uses the internet and credit cards; for security and economic reasons, many people in South America still buy in person, pay in installments, book by phone, etc. Through the multi-platform Viva de Viaje campaign, we combined consumer education about ways to book with big prizes and conceptual visuals that begged for a second look. The idea? It's right there on the warning sticker: Our winners will travel so much, they won't see life the same.
ACD/Copywriter: Christian Cipriani/Good Work Advertising; AD: Jenni Perri