Mission.

Founded in Miami by Christian Cipriani, Good Work Advertising is a brand communications agency that only does good work for good people.

For us, that means excellence or else. It means we do what we promise rather than over-promise. We value long-term relationships built on good strategy, true partnership and measurable success, and our only goal is to help you look, sound and sell better than your competitors.


DO YOU HAVE A BUSINESS?
Good Work develops high-quality brand communications and helps you get them out to the right people. We offer a comprehensive suite of services to shape your branding and marketing strategy and meet your business goals. Don't know where to start? All you have to do is ask.

ARE YOU A MARKETING FIRM?
We work with an extensive roster of larger branding, marketing and PR agencies to provide them with expert copywriting, brand and marketing strategy, production management, creative direction and more.

 

Services.

STRATEGY

Brand positioning

Messaging strategy

Marketing strategy

 

DESIGN

Print & digital design

Brand identity

Print production

WRITING

Comprehensive copywriting

Short & long-form copy

Professional editing

 

FILM

Commercial video production

Concept & script development

Post-production services

DIGITAL

Website User Interface & Experience planning (UI/UX)

Seamless integration with brand identity & social channels

Device-responsive design & programming

Complete backend development & hosting support

iOS & Android mobile app development

 

Founder.

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Christian Cipriani is an experienced copywriter, creative director and educator. His passion is turning marketing problems into strong creative solutions that come to life with language, design and technology. His client experience spans luxury real estate, health and wellness, hospitality, consumer packaged goods, professional services and more, and over the last 15+ years he's helped hundreds of brands – from local to global – define themselves in a crowded marketplace.

Christian also taught copywriting at the Miami Ad School – the world’s most awarded advertising institution.

Expertise

  • Marketing & creative strategy

  • Copywriting for all mediums

  • Brand-building for new and existing companies

  • Running integrated design, copy and interactive projects

  • Directing & producing for photography and film