Mission.

 

Founded in Miami by Christian Cipriani, Good Work Advertising is a full-service communications agency that only does good work for good people.

For us, that means excellence or else. It means we do what we promise rather than over-promise. We value long-term relationships built on good strategy, true partnership and measurable success. Our only goal is to help you look, sound and sell better than your competitors.


DO YOU HAVE A BUSINESS?
Good Work develops high-quality creative communications and helps you get them out to the right people. We offer a comprehensive suite of services detailed below to help shape a brand and marketing strategy that meets your business goals. Don't know where to start? All you have to do is ask.

ARE YOU A MARKETING FIRM?
We provide other PR and marketing agencies with expert copywriting, brand and marketing strategy, production management, creative direction and more.

 

Services.

STRATEGY

Brand positioning

Messaging strategy

Competitor analysis

 

DESIGN

Print & digital design

Brand identity

Print production

WRITING

Comprehensive writing services

Short & long-form copy

Professional editing

 

FILM

Commercial video production

Concept & script development

Post-production services

DIGITAL

Website User Interface & Experience planning

Seamless integration with brand identity & social channels

Device-responsive design & programming

Search Engine ptimization

Complete backend development & hosting support

iOS & Android mobile app development

 

Founder.

Christian Cipriani is an experienced copywriter, brand strategist and creative director. He likes turning marketing problems into strong creative solutions that come to life with language, design and technology. His client experience spans industries, including luxury real estate, hospitality, consumer packaged goods and professional services. Among the many brands he's worked with: Drinkfinity (a Pepsico company), Mr. Coffee, Zumba Fitness, UL, Mozilla Firefox, Lexus, Discovery, Copa Airlines, Meliá Hotels & Resorts, Sotheby's International, Brown Harris Stevens, and many others.

Christian also teaches writing at the Miami Ad School – the world’s most awarded advertising institution – and holds degrees in Philosophy and Literature, and an MA from King’s College London.

Expertise

  • Marketing & creative strategy
  • Copywriting for all mediums
  • Brand-building for new and existing companies 
  • Running integrated design, copy and interactive projects
  • Directing & producing for photography and film