Start Living on Another Level

With no more than five residences per floor, 1065 Midtown offers expansive two and three-bedroom luxury residences from $990,000 with panoramic Atlanta skyline and Piedmont Park views. Good Work principal Christian Cipriani served as creative director and copywriter on this full 360-degree engagement, which covered branding, print design, web design & development, print and digital advertising, video production, social media marketing and more. The workd moved the needle for 1065 Midtown, helping them close deals on some of Midtown Atlanta's most exceptional condos.

What impact did we have?

(Q4 2015 Results)

  • 43% growth in calls to the 1065 Midtown Sales Center
  • 1000% growth in monthly Newsletter signups
  • Drove down our Google AdWords cost per click by 10.3% – the result of higher quality ad scores
  • 36% click increase on Google AdWords campaign
  • 4000% increase in qualified Facebook fans through targeted advertising
  • 95,000 targets reached by Facebook ad campaign in just 60 days
  • 20,000 targeted views on our Facebook video ads
  • 23% increase in overall website traffic, 22% increase in page views

How did we make an impact?

  • Branding Refresh
  • Original Film Production
  • Original Photography
  • Stationery Package
  • Custom Mobile-Responsive Website
  • Deluxe Print Book (perfect binding, soft touché paper, spot UV effects)
  • Print Brochures
  • Facebook Content Management
  • Targeted Digital Advertising – Facebook, Google AdWords, Google Banner Ads
  • Facebook Video Advertising
  • Print Advertising
  • Email Marketing Campaign
  • Direct Mail Campaign
  • Outdoor Advertising
  • Environmental Signage
  • Event Collateral
  • Monthly Newsletter about Midtown area


Brand Video


Custom Responsive Website |


Deluxe Brochure - Soft-touch paper, spot UV effects


Brand Photo Shoot



Agency: Virsocom / Stradigys

Creative Director & Copywriter: Christian Cipriani/Good Work Advertising

Associate Art Director: Carlos Dominguez

Senior Graphic Designer: Veronica Del Rosso

Video Editor: Oscar Luna

Client/Marketing Managers: Rishi Kapoor, Meredith Lambert

Phase I Art & Video Directors: Gerald De Bruijn, Mario Behr

Photography: Luis Munoz

Director of Photography: Michael Chase / Chase Light

Second Camera: Anthony Bonnet

Director of Development: Raymond Gonzalez

Web Developer: Victor Ramos